Traditional forms of industrial marketing include advertising in trade journals and magazines, renting booths at trade shows, using manufacturer?s representatives to sell products. The market for these traditional advertising mediums have been steadily dwindling as more industrial goods and services buyers go to the internet to find what they are l

Marketing automation platforms are for organizations of all sizes. For small organizations, marketing automation allows you to stretch your limited resources and reach just as many prospects as any larger sized entity. For larger organizations, automated processes help keep campaigns organized to make sure you do not lose sight of your contacts

Marketing is the larger process of successfully selling products or services to the consumer from start to finish. Marketing may begin as early as the research and development stage and involves market research, product development, pricing, sales strategies, distribution, advertising and public relations.